Introduction to AR

Augmented reality (AR) graphic tools help us tell complex stories in a way that is engaging for the viewer.

MST are constantly challenged to find cost-effective ways to entertain and inform viewers whilst standing out from competitors. The use of AR can add significant value to the production while providing audiences with clear, meaningful information.

"The use of AR can add significant value to the production"

Traditional or remote AR solutions

MST has AR tools that can be used in the tradition 'on site' environment or can be used remotely.

By adding virtual sponsorships boards to sports like basketball we have seen a dramitic increase in revenue that can be generated from each production.

Clean game feeds can be sent to a remote location to seamlessly output different advertisments on the same game for local and world distributed feeds. This allows our clients to create feeds that target a specific region or countries.

Interesting ways to use AR in sport

Why not replace some of the tradition 2D graphics with AR graphics to make the visuals more engaging and make it feel like it is part of the action.

AR is not just data analysis

MST have used AR to aid the viewer in analyising shots and ball follows. It can also be useful for highlighting areas or zones with virtual markers

Creative and technical services for broadcast

MST’s services encompass all areas of TV graphics. We design, develop and innovate, working with clients to help in any or all areas of the process as needed

How we can help

Get in touch today to discover how MST SYSTEMS can provide customised solutions for your broadcasts